Friday, February 25, 2011

A world run by commercialism: Ads Galore

     We as a society don't even notice how many ads are fed to us on a daily basis. If you listen to the radio in the morning or watch tv, it is guaranteed you were exposed to an ad. Even newspapers are loaded with them. So it is a rare occurrence when someone will voluntarily watch commercials. The Super Bowl is that exception. Advertisers know that millions of people will be watching so they will spend millions on those ads. Super Bowl ads are also often very funny and tend to appeal more to people.
     One ad that really caught my attention was Best Buy's ad with Justin Bieber and the Osbournes. It makes fun at how fast technology moves. With Ozzy styled in Tron-like clothing getting more and more confused as the Gs kept increasing (3G to 4G, etc) Justin Bieber gets switched in (much like Best Buy can upgrade your older stuff for the newer version). They end the commercial comedically by the Osbournes asking what a "Bieber" is and a man (Bieber in disguise) saying "kinda looks like a girl." By feeding into what many people feel and say, they made an ad that was an instant hit. Kids loved Bieber, Parents loved Ozzy, and everyone thought that making fun of how older people "can't keep up with technology" was funny.
    Ads are getting more and more creative now. It's hard to get people's attention so they're becoming more aggressive. Tell me what you think :)


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