Wednesday, May 25, 2011
This one hits close to home...
I was watching the movie "You Again" last night and there was this part where she is giving a speech on how what is important is not the actual situation but how the situation is viewed - perception. Recently there was a pipeline explosion in San Bruno, my hometown. The explosion lead to a fire and the deaths of people from the community. One of the crazier parts of this experience was having to deal with how PG&E seemed like they were trying to come across as better than they were and were putting on public acts of sympathy. What had actually caused it was inattention to detail and negligence. It amazes me that PR can turn a negative situation into something much less just by how they react. Not necessarily what they do or what the truth is, but how they react to what happens. So while people in my community were receiving help from others in the community and from the Red Cross, PG&E was probably desperately trying to save it's reputation. What comes first? Business or People?
To be fair, PG&E did help some people....but like the saying goes Once you put a nail in a fence, when you take it out there will still be a hole.
Labels:
Fire,
Infrastructure,
PR,
Public Relations,
San Bruno
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