Disney has been known to make some really good films for children, so it was a big surprise when their newly released "Mars Needs Moms" flopped. Could this mean that the reigning company for child entertainment was losing it's touch? Or were there just mistakes along the way? It is not uncommon in Hollywood for a film to be unsuccessful. We have grown so accustomed to films that we now expect great quality and innovation. We want the next great thing. So why is it that when an animated film tries something more new it flops?
There are some theories as to why this film failed. One being the style of animation. Instead of using Pixar-style animation, making the cartoon characters very detailed but not extremely lifelike, they went with the Zemeckis technique. This requires the actors to be hooked up to a uniform with body sensors to pick up movement. While this animation may make a movie seem more realistic, is realism really what people want from a fictional cartoon?
Another reason for the flop might be the plot itself. Children don't want to watch a movie about losing their moms. They don't want to think that their moms will be abducted by aliens. Children are easily convinced and can feel like this is real pretty easily. So, are film makers becoming careless? Should they consider their target audience more when choosing to produce a film? I think so. While the movie provides a new concept, it's not appealing to children. This was evident in the millions Disney lost on the release of this film. They need something new, what will be the next Toy Story, Monsters Inc, or Finding Nemo? Those were good, Show me what ya got Disney....not calling you out or anything.
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