I can't remember the last time I rented a movie from a store. Ever since I got Netflix, all I do is watch what comes in the mail or what's available on Instant. I even see more of my friends just stream movies and TV shows on Netflix. But do people really cancel their cable or other TV service and replace it with Netflix? What do they do when they have to wait to watch a new movie that Netflix doesn't have yet? Comcast found these loopholes in Netflix's service. Comcast believes they can compete with Netflix because they offer newer content and people already subscribe to Comcast for other services. So it's convenient. Netflix offers a large library of old TV shows and movies as well as newly released content. Netflix has been increasing it's subscription fee and switching more licensing over to Instant, observing the trend that people are more likely to watch movies streamed Instantly than wait to receive something through the mail.
Video stores have closed and we are seeing companies buckle under the pressure that this new competitor has placed on them. How will the film industry react if less people are actually buying the movies? Time will be the only way to tell. I doubt it'll be a long time before we can watch newly released movies for a fee through the production company's website. All I'm asking is: what's next?
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