They got to me....

Before reading, Watch this.

 

    Take a funny stereotype, an old song, and a comedic approach to a drink....and you have a good commercial. I am sad to say that I have fallen victim to this commercial. Yes, I actually bought a Sun Drop. Why? The commercial was funny. But at least the soda was good. This was clearly a commercial, but the focus wasn't explicitly on the product, it was more on the girl drinking it. And I think this actually made it more effective. It was approachable. I felt like I could relate. On a hot day, who doesn't want a cold drink? And who doesn't want to party during the summer. The commercial shows a fun atmosphere and that is what people want. Sometimes it's not even about showing the product that much, it's about being memorable. This was certainly memorable. I think I might even see some people dressed as her for Halloween. Some of my friends dressed like Flo from the Progressive commercials last summer. No matter what people may argue, this type of exposure will drive sales.

    Some popular ways for brands to get stuck in people's minds are by putting them in TV shows, movies, and even songs. Recently, B.O. B. got paid by Adidas just for saying "Kick it like Adidas" in his song 'Magic'. In 'Spiderman' he hits a can of Dr.Pepper when he discovers his webs. And on "The Nanny" they did a whole episode on Elizabeth Taylor's 'Black Pearls'. This is what I call sneaky advertising. The brand is put towards the people in an approachable way so that people are off-guard when exposed to it. Even magazines try to conceal the difference between what is an ad and what isn't. Seventeen magazine often has beauty tips and sometimes right next to them you'll see an ad for a skin care product, make-up, or a hair product in a similar format to the tips. Some ads even include tips. This makes people feel like if they want to look like the models in these editorial spreads, they need to use that brand. But the truth is that those models probably have used the product once in their lives. In the end, ads are made to be memorable and made to make people want to do something or buy something even if they don't need it. When money talks, the whole industry changes in order to get a piece of that. Where would we be if brands didn't exist and there was no competition? Impossible to think of, huh?